Good news for roadside station enthusiasts who love fresh vegetables and local specialties!

In Ginowan City, there's a place called "Happy More Market" where you can buy local vegetables and processed goods, but it's a little different from a typical "roadside station," and it's very popular with both locals and tourists.

Let's get lots of vegetables and fruits for snacks during your stay and as souvenirs.

table of contents
1. Happy More Market: A unique roadside station experience.
2. This is what you should buy here!
2-1. Fresh local vegetables and fruits that make great souvenirs
2-2. Recharge your energy and nutrients with homemade smoothies!
3. Basic store information & access
4. Conclusion

1. Happy More Market: A roadside station with a unique twist.

Happy More Market is located about a 3-minute drive from the Nagata intersection in Ginowan City. You have to follow the signs down a narrow road and then go down a steep slope to get there, which gives it a bit of a hidden gem feel.

Upon entering the store, you're immediately greeted by the vibrant and fresh array of vegetables and fruits on display. Just being there makes you feel like you're becoming healthier.

The vegetables at Happy More Market are grown by over 700 contract farmers. Their farms are small-scale, so they don't produce enough to take to the agricultural cooperative (JA), but they also produce more than they can eat themselves.

You can find vegetables that are lovingly grown for your own family to eat.

What we want you to enjoy at Happy More Market is the charming POP displays created by the store manager, Mr. Owana! They explain the flavors and cooking methods, making it even more approachable than a roadside station or farmers market.

Actually, this POP display is made from the back of cardboard, but the fact that even that looks stylish is part of the charm of Happy More Market.

Led by Ms. Owana, all the staff members were full of smiles and energy! If there are any vegetables you don't know how to prepare, please feel free to ask them.

You can learn Okinawan-style recipes!

2. This is what you should buy here!

2-1. Fresh local vegetables and fruits that make great souvenirs

If you see any vegetables or fruits that catch your eye, don't hesitate to grab them. You can even have the fruit cut at the hotel, making it perfect for snacks during your stay.

If you're buying them as souvenirs, you can certainly take them home, but delivery is also available.
If you pack up plenty of locally grown vegetables for yourself, your friends, or your parents' home and send them as gifts, you can travel home light.

Island bananas, dragon fruit, and star fruit are fruits that are rarely seen outside of Okinawa, and are expensive if you do find them, so if you find them at Happy More Market, be sure to give them a try!

By the way, be careful when using red-fleshed dragon fruit, as it's very difficult to wash if it gets on your clothes.

Speaking of bananas... This banana cake has a simple yet addictive deliciousness. It's perfect as a snack while traveling in the car.

2-2. Recharge your energy and nutrients with homemade smoothies!

In the eat-in area, you can enjoy homemade enzyme-infused smoothies and a special curry made with over 30 kinds of vegetables, fruits, herbs, and homemade enzymes.

Once you're done shopping, why not take a short break here before getting into your car?

The smoothies are so colorful that even picky eaters will be tempted by their appearance and take a sip. They'll almost certainly end up drinking it all.

The curry sometimes sells out early in the afternoon, so if you're hoping to get some, be sure to go early. Both smoothies and curry are available for takeout.

3. Basic store information & access

Happy More Market
Address: 1-247-1 Shimashi, Ginowan City *Approximately 40 minutes by car from Naha Airport
10:00 - 18:00
Closed: Sunday
Telephone number: 098-896-0657
Homepage:http://happymore.ti-da.net/
Parking: Yes

4. Conclusion

Happy More Market is a place where you can find colorful and fresh locally grown vegetables, and both the vegetables and the staff are full of energy!

If you're curious about certain vegetables and fruits, why not have them delivered to your home? You can enjoy the lingering feeling of Okinawa even after your trip, and rare locally grown vegetables make perfect souvenirs.

For long trips, staying in a hotel with a kitchen and cooking your own meals at Happy More Market on days when you're tired of eating out might be a good option.

Please make your hotel reservation here.

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