Did you know that just a little way from the hustle and bustle of Naha's Public Market, there's a hidden gem in a back alley that's sure to delight anyone who loves unique and interesting goods?
Located on Hachiken Street, just a one-minute walk from the public market, "Naha Broadway" is a shop filled with Okinawan charm, playfulness, and unique goods that will make you exclaim "Cute!". It's a must-visit for anyone looking for Okinawan souvenirs that are a little different from the usual, or for women who love unique goods and want to find a treat for themselves.

What kind of place is Naha Broadway?

Naha Broadway is just a one-minute walk from the public market. It's located on Hachiken-dori, a backstreet shopping area with a nostalgic atmosphere that stretches between Heiwa-dori and Ichiba-hondori.

Located on a small street just a few dozen steps away, this shop offers a tranquil atmosphere that sets it apart from the bustling main street filled with tourists.

The shop is beautifully decorated with handmade goods, pottery, and accessories by artists based in Okinawa, and there are plenty of unique, one-of-a-kind items that you won't find anywhere else. It's the kind of shop you'll want to drop into while strolling around.

A bright store filled with wonderful items.

The interior, predominantly white with striking wooden fixtures, is bright and warm. The door is open during business hours, so it naturally catches the eye as you walk down the back alley, creating a welcoming atmosphere that makes it easy to drop in alone or in a group.

On the central table, seasonal goods were displayed, and during our visit, there were many festive items perfect for the New Year. On the shelves along the wall, tableware, accessories, and other goods were carefully arranged by artist, allowing visitors to enjoy the unique worldview of each piece.

Top 5 Recommended Okinawan Souvenirs

This time, we spoke with the shop owner and learned about their popular items.

Yachimun 441 | Shisa Goods

A row of adorable, round Shisa statues awaits you. They can be used in a variety of ways, such as chopstick rests, single-flower vases, and aroma diffusers, making the selection process enjoyable.
The collection features playful designs, such as houses with red tile roofs and alien motifs, and the way they are displayed in separate corners is also appealing.

Instagram: @441yurie

Hi-gama | Yachimun

These beautiful blue cups and sake cups evoke a sense of Okinawan culture. Their exquisite finish and pleasant feel in the hand are their main attractions.
This artist trained at the workshop of Yoneji Matsuda of Kitagama, a ceramic artist who represents Okinawa's traditional craft "yachimun," and their work is highly recommended as a souvenir for yourself.

Instagram: @higama_zushigame

Mokuba Koubou | Glass Rings

These colorful, eye-catching, one-of-a-kind glass rings come in a blue design reminiscent of the Okinawan sea, making them perfect souvenirs of your trip. The fact that they are adjustable in size is another great feature.

Abecraft | Wooden Brooch

These brooches, crafted from Okinawan wood, have a natural and warm feel. Their gentle texture, characteristic of woodworking, is a major draw. The simple cuteness of the cats and goats with their bewildered expressions is sure to bring a smile to your face.

Instagram: @seiji_abe1973

Hachi | Ishiganto Acrylic Keychain

These acrylic keychains and stands are inspired by the Okinawan protective charm, "Ishiganto." The humorous designs, created by a cat-loving artist, make them a popular Okinawan souvenir. Perfect as a small gift or for yourself!

Instagram: @hachi_hataimotoko

Business hours/Access

Naha Broadway is a general store that primarily features handcrafted works by artists based in Okinawa. The selection ranges widely, from Okinawan pottery (Yachimun) and glass to woodworking and acrylic goods, and each item is unique, reflecting the individuality of its creator.
Despite its compact size, the unique world unfolding on each shelf feels like a treasure hunt. From Ishiganto motifs and Shisa statues to cat-themed goods, you're sure to find that perfect item!
Its convenient location, perfect for a casual stop during sightseeing, makes it ideal for those looking for a unique Okinawan souvenir.
Explore the back alleys of Naha and discover your own unique "cuteness."

Shirokuma Tours offers affordable Okinawa package tours. A wide variety of options are available, including tours to Ishigaki and Miyako Islands.

For local experiences and optional tours such as snorkeling and sightseeing bus tours, choose Tabi Plus One.

For diving in Okinawa, from license acquisition and fun dives to introductory experiences, choose Oceans Dive Tour.